Create in a more inspiring place

On Pinterest, we want to help creators like you find success. So whether you have a personal website or shop, it’s straightforward to drive traffic to your choice destination. Links to your external site can be added directly and prominently on your content.

Pinterest is a content discovery and visual search engine, so your content doesn’t disappear or expire. It shows up whenever people search and browse long after you initially post it. That means your hard work works harder for you—so there’s less pressure to churn out (and burnout).

482 million people use Pinterest every month to explore their passions.¹ You’ll find Millennials, sure, and Gen Z finding their next aesthetic, too (in fact, they’re the fastest growing demo).

And with inclusive product features that make it easy for people to find the most relevant inspiration for them, such as hair pattern and skin tone range search filters, that means you can reach a diverse audience who loves and is just as invested in what matters to you.

Pinterest is the positive corner of the internet for good reason: Your well-being is a top priority. Policies like the Creator Code and enhanced protection for teens help ensure you feel safe, supported and free to be creative and express yourself without judgment.

People use Pinterest when they want something new, but don’t have all the details figured out. They can search with words or images, or browse personalized feeds of content they might like. When someone finds an idea they’re into, they can save it for later or take action right away.

Pinterest is all about inspiration, so the algorithm pays attention to metrics like “saves.” The more people save and engage with your idea, the more Pinterest will show it to new people.

Pins are the content that make up Pinterest. Every Pin represents an idea, from tutorials to recipes to product overviews. You can create Pins by uploading photos, videos or a mix of both. And people can find your ideas and save the ones they love to a collection (aka a board).

You can make Pins about anything that inspires and is meaningful to you. More than a specific aesthetic or perfection, people on Pinterest are looking for content they relate to and ideas that motivate them to try something new.

Aiming for actionable, engaging and relevant content is how people succeed on Pinterest. Think: ideas to improve your life or ideas to springboard off of, like your tried-and-true healthy weeknight dinners, a favorite self-care routine or a how-to for upcycling old clothes.

Make sure to follow our best practices, and you can always take a look at trending keywords or top seasonal moments if you need some content ideas.

You can get paid for your great ideas. Now we’re making Pinterest an even more rewarding place to create with monetization opportunities such as brand partnerships, product tags, affiliate links and more.